Predictable or Not? Energy Industry Trends and the Need for Competitive Intelligence

At the beginning of 2020, it was believed energy sector would be defined by a number of trends that include the rise of renewable energy as well as the resilience of fossil fuels. If anything were to affect such predictions, it would likely be sociopolitical in nature – conflict in the Middle East, for example, or the results of the Democratic primaries in the U.S.

A pandemic was not on anyone’s radar.

Samuli Tarkiainen and Miika Pinomaa of Finnish law firm Castren & Snellman believe, however, that COVID-19 is ultimately an anomaly, and that “[energy] projects continue to interest many financiers, investors and buyers despite the current crisis”.

Whether things remain predictable or the industry takes an unexpected turn, it helps to have competitive intelligence experts on one’s team.

Here are a few noteworthy CI executives at some of the energy industry’s biggest players.

Peter Barten
Peter Barten
Director of Operations
Data Analytics

Executive Profile: Peter Barten, Director of Operations Data Analytics at ConocoPhillips

Peter Barten serves as the director of operations data analytics for global production at ConocoPhillips, an oil and natural gas production company headquartered in Houston, Texas. He works as part of a team tasked to help COP’s global operations achieve its advanced analytics goals.

Barten has been with ConocoPhillips since 2006, when it merged with natural gas exploration and production company Burlington Resources as part of a transaction valued at $35.6B.

For more than 14 years, he held data development positions of increasing responsibility such as team lead of operational data delivery services and head of data management project / support group for Eagle Ford Asset’s Integrated Operations of the Future team.

Most recently, Barten led a team of data analysts that works with lower 48 and other global business unit clients to provide strategic guidance, consulting, governance and support for data sharing, according to his LinkedIn profile.

Barten spent more than eight years at Burlington Resources, where he served as the San Juan division’s team lead of the divisional data delivery group, production services supervisor, drilling analyst and Area C production associate.

He also served as an account manager at Pitney Bowes Management Services from February 1990 to August 1996. In this role, he supervised over 30 employees at four locations including a 24-hour reproduction center.

Barten holds a bachelor’s degree in physics and mathematics from Hardin-Simmons University.

Siva Dantuluri
Siva Dantuluri
Downstream Data Science
and Analytics
Delivery Manager

Executive Profile: Siva Dantuluri, Downstream Data Science and Analytics Delivery Manager at ExxonMobil

Siva Dantuluri currently works for oil and energy company ExxonMobil as a downstream data science and analytics delivery manager. He assumed his current role after serving two years as the company’s upstream analytics solutions product owner.

Dantuluri has more than 16 years of industry experience, having been tasked with developing, implementing and managing information technology and systems, applications and products projects, as well as complex enterprise system solutions, according to his LinkedIn profile.

Prior to joining ExxonMobil, Dantuluri spent two years at insurance company AIG, where he served as an associate information officer. In that role, he managed projects for local and global business warehouse teams. He also contributed to AIG’s 30 percent cost reduction and provided executive oversight to the transition of the company’s production support to Manila through the establishment of offshore services.

He was also a three-year lead for SunAmerica Financial Group, taking the initiative in analyzing and documenting business problems and developing high-level technical plans for requests for proposals. Dantuluri was also a key figure in developing proofs of concept and developer functions, as well as in AIG’s Project FiRE. In addition, he configured and developed integrated planning objects in line with planning and statistical data entry requirements.

Dantuluri also offered strategic enterprise management software advice to Eastray Technologies for three years. While at Eastray, he provided key contributions to the deployment of an existing strategic enterprise management business planning and simulation system. Specifically, he designed the planning models and created the planning profile for the SEM BPS system. Further, he was responsible for the creation of Eastray’s InfoCubes solution, with emphasis on its characteristics and update rules.

He earned his bachelor’s degree in mechanical engineering from Gulbarga University and his master’s degree in the same program from Southern Illinois University.

Marcie Shields
Marcie Shields
Director of Business
Intelligence, Analytics
Southern Company Gas

Executive Profile: Marcie Shields, Southern Company Gas’ Director of Business Intelligence, Analytics

Marcie Shields is a 14-year veteran of energy services provider Southern Company Gas who currently serves as director of business intelligence and analytics.

In this role, Shields manages all aspects of market strategy and marketing analytics for the company’s utility businesses, analyzes customer growth and attrition and implements marketing programs and promotional campaigns.

She joined Southern Company Gas in 2006 as a senior program analyst, responsible for analyzing data and creating summary reports to support decision-makers, gathering information from multiple data sources to provide actionable insights and supporting the management team in identifying new customers and market opportunities.

Shields held this position for six years before being appointed as manager of market strategy and analytics, according to her LinkedIn profile.

Prior to joining Southern Company Gas, Shields was an operations analyst for the U.S. Army at Systems Support and Research Associates.

For three years, Shields prepared oral and written presentations to be used throughout the Army museum system, developed guidelines, policies and procedures for service-wide implementation and assisted with the planning of the U.S. Army Museum Training Conference for two consecutive years.

She also served as a senior research associate at Martin Research, a market research company focused on customer satisfaction research and employee survey.

Scott Daniels
Scott Daniels
Technology and Business
Strategy Director
Schneider Electric

Executive Profile: Scott Daniels, Technology and Business Strategy Director at Schneider Electric

Scott Daniels is the director of technology and business strategy in the secure power division of Schneider Electric, a Paris-based electrical and electronics company.

Since taking on the role in January, Daniels has been responsible for the company’s product portfolio for uninterruptible power supply and energy storage and battery systems. The role requires Daniels to identify business opportunities to foster new and existing markets, in addition to developing proofs of concept, business cases and detailed business plans for new product ventures, according to his LinkedIn profile.

Among other things, Daniels derives business ideas from demographic, geopolitical, societal, macro / microeconomic trends and other global dynamics. He also provides the company’s product development and marketing teams with specific regional and customer needs feedback necessary for the creation of research projects, external partnerships and product development roadmaps.

Daniels is a veteran in the energy and clean technology sectors with over 20 years of experience working for companies specializing in lithium-ion energy storage solutions, energy management and catalytic gasification.

Previously, Daniels served as a competitive intelligence manager for A123 Systems, where he contributed to the development of the company’s cell product roadmap, competitive pricing schedules, product positioning and marketing collateral.

He also worked briefly at EnerNOC, filling in the role of business analyst, with emphasis on application development. In the said role, Daniels interfaced with marketing, operations, application management and engineering to meet business needs and compose agile user stories for new products.

For two and a half years, Daniels was a freelance consultant for companies including Sagewell Energy Analytics, SPEC Process Engineering & Construction, A51 Solar and Pietzo Electric Bike.

He also served as GreatPoint Energy’s senior business analyst from September 2007 to January 2008. During his tenure at the company, he offered data-driven expansion opportunities for coal catalytic gasification plants and established strategic partnerships for applying enhanced oil recovery methodologies for sequestering carbon dioxide.

Daniels obtained his bachelor’s degree in mechanical engineering and master’s degree in material science from Northeastern University. He also holds a Master of Business Administration degree in business analysis, strategy and entrepreneurship from Boston University.

Jim Glenn
Jim Glenn
Director of Business Analysis
Phillips 66

Executive Profile: Jim Glenn, Director of Business Analysis, Development at Phillips 66

Jim Glenn is a business analyst with more than 10 years of experience who serves as the director of business analysis and development at Phillips 66.

Glenn joined the energy manufacturing and logistics company in April following an almost two-year stay at Weatherford International, where he served as the director of corporate strategy responsible for providing market analysis for global sales and investor relations leaders.

He also oversaw the development of Weatherford’s business strategy, evaluated the company’s product lines and pricing dynamics, analyzed consumer demand trends and provided strategic insights, according to his LinkedIn profile.

Prior to moving to the energy and gas industry, Glenn worked for several financial services companies during the start of his career.

Glenn served as a senior analyst at Aptigon Capital, an equities business unit of hedge fund Citadel. For more than a year, he supported Aptigon’s investment process as part of a five-person energy and cyclical equity portfolio.

Glenn also spent almost five years at Steve Cohen’s Point72 Asset Management hedge fund and its predecessor SAC Capital. He identified, analyzed and executed long / short equity investment ideas during his tenure as a research analyst at Point72’s office in New York City. At SAC Capital, Glenn focused on the energy industry, generating investment ideas for the broader energy team and the company.

Glenn also worked as an associate at Denham Capital Management and as an analyst at JP Morgan.

He holds a bachelor’s degree from Massachusetts Institutes of Technology.


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