Top Competitive Intelligence Tools
When it comes to gathering information on the competition in your industry, it matters which competitive intelligence tools you’re using. This article will walk you through the best practices for getting insight into what’s working for others in your industry.
What Competitive Intelligence Can Do for Your Business
Every business wants to stay ahead of its competition. But in today’s market, that goal is becoming increasingly difficult. The average industry gains new competitors every several years. This means that rising to the top is an even harder task than it once was.
That’s where competitive intelligence comes in. Planning for your business without keeping an eye on what the competition is doing won’t get you anywhere. Ideally, you can predict what they’re going to do before they do it, giving you time to prepare and respond with your own strategy.
You don’t want to be the last to know what your competitors are planning.
Competitive intelligence professionals gather information from a variety of sources, including social media, customer reviews and forums, patent databases, interviews, and market research. With Archintel, you can wake up to an information-packed report that will help you plan your own next moves as strategically as possible.
If you want to take your business strategy to the next level, invest in competitive intelligence to help you stay on top of the competition. Our experts will evaluate your competition from all angles and make sure you get the complete picture of your competitors.
6 Competitive Intelligence Tools You Should Know About
Online competitive intelligence tools have become increasingly popular. More companies realize the huge benefits of being able to anticipate the competition’s next moves. Your business can access many online competitive intelligence programs that can give your organization the advantage it needs. Here are six competitive intelligence tools you should check out today:
SEMrush Market Explorer
In some industries, you’re not even sure who all your competitors are. With SEMrush, you can enter the name of a single company and then view a list of major competitors in your industry. This can be especially informative if you’re new to your industry or the field is particularly big and you’re not sure who the major players are.
SEMrush provides an impressive array of data, including market traffic trends, audience demographics, visibility on search engines, and major industry leaders. This kind of information is vital to a competitor analysis that will help you identify where you may be lacking compared to the competition.
When it comes to competitive intelligence software, you want a program that will give you a comprehensive analysis of the competition. Crunchbase allows you to evaluate your competitors from all angles, giving you information on their status and on trends in your industry.
Crunchbase functions like a search engine, meaning you can regularly search known competitors to gather intelligence. If you’re new to the practice of competitive intelligence, Crunchbase is a good place to start. You can start searching the companies you’re familiar with and monitoring their behavior to give your business a competitive advantage.
Sometimes competitors come out of nowhere. You need a tool that warns you about potential threats in your industry before they become problems. That’s where Google Alerts comes in.
With Google Alerts, you’re notified as soon as there’s a new trend in your industry or a shift in the market. You can set up Google Alerts for information pertaining to your industry or for particular companies you want to monitor more closely. With Google Alerts, if people are talking about products or companies related to yours, you’ll be the first to know.
Social media can be a goldmine when it comes to competitive intelligence. If you want to stay up to date on the competition, you need to be keeping an eye on sites like Instagram, Facebook, and Twitter. Trends on social networks can give you incredible insight into the ways your competitors are navigating the market.
Sprout Social allows you to analyze customer reactions on social media. This means you can sort through the vast amounts of data that social networks have to offer and quickly get to what really matters. You want to know what users are saying about your competition. With Sprout Social, you can get a better picture of what customers in your industry are thinking.
Sometimes, you need a more specialized tool. Wappalyzer is a much more specialized service that tells you which specific technologies a company is using.
Optimizing technology is always one of the biggest goals in business. If your competitors are getting better search engine results or are having more success getting traffic to their site, insight into the technologies that support them can inform your own strategies. Technology can be a game changer. Don’t let the competition get ahead with better tech.
How your competitors market themselves can tell you a lot about them. It’s important to pay close attention to the competition’s marketing strategies to best anticipate their next moves. Competeshark does just that.
With Competeshark, you can keep track of changes to the competition’s websites in real time. If your competitors restructure their website or change up the layout, you’ll be able to see the content before and after to make in-the-moment comparisons.
New promotions, deals, or featured news from your competitors can mean big changes for your industry. Competeshark can help you stay up to date and ahead of the curve.
Archintel and Competitive Intelligence Tools
While online competitive intelligence software can help you get started on a competitive intelligence strategy, a more comprehensive one will require professional help. It can also be hard to find the time to consistently research the competition while you’re busy working on your own brand.
The experts at Archintel are prepared to help you meet the demands of your industry. We are experienced researchers who know how to take your business to the next level. We thoroughly evaluate the competition and help you to develop a game plan moving forward. Contact Archintel today to make sure you stay ahead of the competition.