AI in Competitive Intelligence

Virtual, ON24

Artificial intelligence (AI), machine learning (ML) and big data have transformed how businesses conduct competitive intelligence (CI) and how stakeholders integrate analyses into market practices. The federal government has also integrated emerging technologies to maintain its competitive advantage across the defense landscape.

During ArchIntel’s AI in Competitive Intelligence Virtual Event, you will hear from industry experts who will address how to remain competitive in business and warfare. AchIntel’s first event will analyze the competitive landscape as technology continues to evolve.

As competition rises across the public and private sectors, it is critical that businesses adapt to the shifting market. The notable leaders featured during ArchIntel’s virtual event will dissect how businesses can maintain a competitive advantage through integrating emerging technologies into their organizations and offerings.

Suki Fuller
Suki Fuller
Fellow, The Council of Competitive Intelligence Fellows

Suki Fuller is a Fellow of The Council of Competitive Intelligence Fellows and Founder of Miribure a strategic and competitive Intelligence consultancy; DC Analytics, Senior Vice President Europe and a board member for Tech London Advocates and Global Tech Advocates. Suki has nineteen years experience as an intelligence advisor from chemical engineering to security living and working globally (MENA, EU, China, UK and US) within Academia, National Security, Law Enforcement, and Private Corporations. She also served twelve years in the U.S.Army Reserves. She is an international speaker and trainer delivering keynotes globally on ethics in technology, deep tech, AI, social networks, security and female entrepreneurship. Suki is a storyteller who takes her audience on a journey from data gathering and analysis to a point of understanding their next potential chapter. Recognised for early adoption of new technologies her areas of focus lie within agile competitive and emergent strategies for intelligence analysis. Suki’s accolades include: Mercyhurst University Distinguished Alumni Award 2019; Computer Weekly Most Influential Women in UK Tech Top 50 2020 & 2019; Financial Times Top 100 Most Influential Black, Asian, Minority, Ethnic Leaders in UK; Tech Nation 50 Most Inspiring and influential Black voices in UK Tech; Most Influential Women in IT 2018: Five Rising Star. She is an advisor, mentor and judge for various programs including but not limited to; Community Growth Ventures, Shell Springboard, European Bank of Reconstruction and Development, TechNation, London & Partners Business Growth Program, National Cyber Security Centre Accelerator (Wayra UK, GCHQ and DCMS partnership); Women Startup Challenge, MassChallenge, and Mentor for the Queen’s Young Leaders. She is also a former Chair of the Membership Advisory Committee (MAC) for Strategic Competitive Intelligence Professionals (SCIP). Suki loves Penguins.

Fred Hoffman
Fred Hoffman
Interim Chairman and Assistant Professor of Intelligence Studies, Mercyhurst University

Fred P. Hoffman, D.Sc., currently serves as Interim Chairman and Assistant Professor of Intelligence Studies at Mercyhurst University in Erie, Pennsylvania and previously taught intelligence studies courses at The Johns Hopkins University in Baltimore, Maryland. Fred has seven years of experience in competitive intelligence and 30 years of experience as a human intelligence practitioner in the U.S. intelligence community. Fred has an M.S. in Intelligence Studies from the Defense Intelligence University, an M.A. in Asian Studies (Chinese) from the University of Michigan, a B.A. from Lawrence University, and active certifications as a Certified Supply Chain Professional and Project Management Professional.

August Jackson
August Jackson
Senior Director, Market and Competitive Intelligence, Deltek

August Jackson is a competitive intelligence and strategy professional who focuses on the role of information technology and data as the basis for competitive advantage. He is the Senior Director of Market and Competitive Intelligence at Deltek, an enterprise software company that delivers products and solutions to project-focused organizations.   Prior to Deltek, August spent 6 years at the Big Four firm Ernst & Young LLP, guiding the organizations’ senior leaders on the impacts of digital transformation and technology’s transformative impact on professional services and accounting and the basis of competitive differentiation. August spent over 10 years in the telecommunications industry in marketing and competitive intelligence roles with British Telecom, AT&T, and Verizon. He has also worked with government agencies to apply commercial intelligence methods and technology to government intelligence challenges. August is a recognized expert in applying emerging technologies to market and competitive intelligence challenges. He is a member of the Council of Competitive Intelligence Fellows, a select body of the leading professionals dedicated to advancing and advocating for the profession. August is a past chair of the Strategic and Competitive Intelligence Professionals and has contributed to the profession with his writing, presentations, and workshops on topics including scenario analysis and social media. He launched and hosted the first podcast on Competitive Intelligence.

Arik Johnson
Arik Johnson
Chairman, Aurora Worldwide Development Corp.

Arik Johnson is Chairman of Aurora Worldwide Development Corp. (Aurora WDC) the strategic, market and competitive intelligence software, consulting and learning enterprise he founded in 1995. Following 15 years as CEO, Arik spends most of his time the past decade working on problem sets presented outside of traditional CI doctrine associated with the Centers for Open Reconnaissance (, Aurora's R&D lab and policy analysis network. Arik has served in volunteer roles with SCIP, the Council of CI Fellows, Europe's Institute for CI, various collaborations in Greater China, and many other of Aurora's own initiatives connecting insights, analysts and tradecraft, with a concentration on the commercial/economic intelligence front. More recently in his work alongside economic development leaders in his home state of Wisconsin, Arik completed oversight of an exhaustive analysis of the future of AI and Machine Learning on all manner of human work, productivity and judgment, presented during the summer of 2020 in the webinar series #CloseTheDistance.

8:00am - 8:10am EST
Welcome & Opening Comments: Jim Garrettson
8:10am - 8:25am EST
Moderator: August Jackson, Deltek
8:25am - 8:40am EST
Panel: August Jackson (moderator), Suki Fuller (panelist), Dr. Fred Hoffman (panelist) and Arik Johnson (panelist)
9:25am - 9:30am EST
Closing Comments